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Tuesday, February 10, 2009
Eat Your Heart Out, Henry Ford!
Henry Ford is probably the most famous name in the history of the automobile. He and a group of investors formed the Ford Motor Company in June 16, 1903 with investments of $28,000. The Model T was introduced in October, 1908 for a sticker price of $825.
Ford's greatest innovation was the introduction of the assembly line which allowed for the mass production of automobiles and continually dropping costs. By 1916 the price of a touring car dropped to $395 and, by 1918, half the cars in America were Model T's. Ford offered his mass produced Model T in three colors - black, black, and black. He wrote in his autobiography that "Any customer can have a car painted any colour that he wants so long as it is black". This was not always true, as Model T's were available in a variety of colors, including red, in the early days before the assembly line. Black became the sole choice, after the assembly line was introduced, as it was the fastest drying color and speed on the assembly line was essential.
Well, while all this was going on in Detroit, the Pharo brothers,