When I posted the September 12, 2011 Blog on Joe French's store and asked for comments and stories about Joe, I had no idea of the great response I would get. Some interesting comments were posted, and Don Maxwell's memories of Joe appeared in last Friday's Blog. Today, I'm pleased to share Clif Brown's memories of Joe French. I hope you enjoy them as much as I have.
By the way, I made an error in past Blog entries regarding Clif's place of residence. He resides in Arizona, not California, as I had previously stated. Sorry about that, Clif.
Pete S
JOSEPH
FRENCH'S VARIETY STORE
WHAT
I REMEMBER
by
Clif Brown
Often
wondered why Joe French was not featured in one of your blogs before
now. I do remember a few incidents of facts, fiction and truths. Just
finished reading Don’s comments and will try not to repeat. Remembering your neighbors in a good way is not always easy.
The
Variety store was a great asset to the community. Joe certainly had a
wide collection of merchandise, and quality ranging from poor, better
and best, with price to match. How he located an item you wanted to
purchase was a mystery to me. Just describe it to him and he walked
right to it. If you needed an item not available, down the road to
Tuckerton, Egg Harbor or Pleasantville. He saved a lot of miles on
your car. I believe the modern Walmart stores came from a visit to
French’s Variety store in New Gretna. What say you? Gents
Furnishings could be socks, belts, suspenders, handkerchiefs, ties
and etc.
|
Joe French's Variety Store, circa 1940's |
The
store was never over decorated for the holidays- a few pumpkins on
the front steps for Halloween, a wreath hung in the door for
Christmas, lots of christmas cards and cheap strings of Japanese
Christmas lights on display. Memorial Day brought out lots of
American flags for sale.
Several punch broads were on the counter for anyone feeling lucky. Today they might be illegal.
|
Some old punch boards,
an early form of the Lottery |
The
ads in the blog don’t list guns, ammunition and etc. but, as I
recall, he had some on display. It could have been only shotgun
shells. At the start of school year he carried lots of stationary
supplies.
To
me three things stood out. He had a large display case of candy,
many well know names: Baby Ruth, Butterfingers, Milky Way, Hershey
Chocolate Bars, etc which sold for one cent and, if you spent a dime,
you got a extra one free.
|
Joe sold penny candy |
Pepsi Cola was my favorite soda. Remember
the jingle “twice as much for a nickel too, 12 full ounces that’s
a lot” and etc.
Lastly a pint of Hershey ice cream sold for 15
cents. Split in half, a fine treat to share with a friend.
Sometime
in the early 40’s Joe decided to close on Sundays; however, selling
Sunday newspapers were a problem and that’s how I got hired.
Inserts to the Sunday papers were delivered during the week and
stored in a box located at the front of the store. The news section
came early Sunday morning and I had to put them together for sale. At
that time about a total of 150 various papers were sold, the New York
Times, Philadelphia Inquirer, Sunday Bulletin, New York Sunday News,
New York Sunday Mirror and Newark Star Ledger. I was ready by 7AM and
shortly thereafter came my first customer by the name of Chapman who
lived on Eel Street, now South Maple Avenue. He was obviously a
transplant, as he got the NY Times. Don Maxwell came over by 9 AM and
got a Philadelphia Inquirer. By 11 AM most of the papers were sold. I
had a few “catch you next week customers” with no change. They only
had big bills. I quickly learned to have lots of change on hand.
Surprising, I got a few tips and packed up by 12 PM. I returned Monday
to settle up. Joe was impressed by the records I kept and never
questioned my figures. He treated me fair and square. This was a routine for
many weeks until Joe passed the sale of daily and
Sunday papers to Lang’s Esso . The gas pumps had been removed by that time.
Joe
and his wife were great card players and attended many card parties
given in support of various organizations. He was a member of the
Bass River Election Board and served for many years.
I know nothing
about Joe's activities at the Pemberton auction, except he had a extra
large panel truck to carry merchandise back and forth. When he was
solicited by students for placing an ad in the Sr/Jr High school play
program, he selected a full page. Whether his was a “Lum &
Abner jotem down store”, he respected his customer privacy.
The
nickname Talbert Loveland received from his New Gretna peers was very
cruel and plagued him for years. Extending that many years after his
passing is uncalled for. I never heard anybody address him directly
by that name. The one time I did, he became very angry. All I want to
say is that he was a loyal and excellent clerk and a helpful, patient
person.
_____________
PS- How many of you out in the Blog-O-Sphere remember penny candy and punch boards? Let's hear from you! Pete S